Dune London footwear and accessories for men

Dune have put their extensive menswear collections up online for the first time, from boots to sandals, hats, belts, bags and wallets. The collections include lots of eye-catching campaign images that are big and good enough for a front cover or a main opening image.


Dune was born out of a family of shoemakers that can demonstrate generations of shoe manufacturers in their heritage going back as far as 1895.

Founder Daniel Rubin setup Dune London in 1992, beginning as a small concession store for women on London’s iconic Oxford Street, with the first dedicated Dune shop appearing on London’s King’s Road a year later in 1993. By 1999 Daniel created his first men’s collection and since then he’s never looked back. The business has now expanded to the current 350 stores with stores in 25 countries worldwide including Dubai the Philippines and South Africa.

Before starting his own shop Daniel cut his teeth in his parents shoe business where he became one of the leading importers of footwear in the UK, distributing over 10 million pairs a year for the likes of Next and Marks & Spencer.

Daniel’s dream for Dune was simple – to create an affordable luxury footwear and accessories brand. He understood from day one the importance of a perfect pair of shoes for the right occasion, and it’s with this ethos that the brand has built its reputation and grown.  To make sure they keep true to their goals Daniel likes to recruit designers and buyers who are true specialists in footwear and have a close attention to detail.  As Daniel explains. “We are passionate about our products and with over 120 processes going into the construction of a pair of shoes, we take enormous pleasure and pride in the journey. It’s the expert craftwork and meticulous detailing that says more about a shoe than a logo ever could.”


Daniel is also passionate about the city of Dune’s birth believes. He regards London as the epicentre of fashion with its vibrant, diverse and creative energy, and it’s a city that constantly inspires the brand. As Daniel confirms. “We’re trend-led but believe in timeless appeal – it’s simply in the confidence of wearing something ‘just right’ that works for only you.

The business launched its first website in 2005 and has recently relaunched the website to allow mobile users to buy online.



Sean Mitchell

Author at Pynck

You may also like...

Share This