RIXO 2021 COLLECTION:ARIEL
Although there were no actual mermaid tail dresses or seashell bras in Rixo’s “Ariel” collection, the theme wasn’t hidden in murky symbolism either. The sea sirens were swimming through the colorful prints, bringing the sort of cheeky, playful attitude that devotees of the British brand’s hyper-wearable dresses know and love.
RIXO’s story began in September 2015 in the London living room of best friends Henrietta Rix & Orlagh McCloskey, born from their passion for vintage. The brand’s DNA hinges around the timelessness of their pieces and the cyclicality of them. The founders don’t design with specific trends or seasons in mind and encourage customers to invest in pieces they genuinely love, will re-wear and pass down through generations.
RIXO fills a gap in the contemporary market with limited & unique designs and easy-to-wear & flattering shapes, that fit effortlessly into women’s lifestyles. Founders, Henrietta & Orlagh, aim to empower women to feel the best version of themselves in their garments.
Stocked by internationally renowned boutiques, iconic department stores and global online retailers, as well as their own e-commerce site and retail store, RIXO has gained recognition as a brand-to-watch. The brand was awarded the DHL Award for International Growth Potential by DHL and the British Fashion Council in October 2017, Premium Brand of the Year at Drapers Awards in November 2018, Sunday Times Fast Track 2020 ‘Ones to Watch’ in December 2019 and Forbes 30 Under 30 in March 2020.