THE FIRST OBJECT OF THE DESIRE OF 2021
It is an unprecedented collaboration between Dior and Vespa , for the creation of a scooter with an unmistakable style and a line of coordinated accessories, which celebrate the art of living of the two brands, united by the year of birth.
“In a difficult moment like the present one, it’s nice to be able to dream of a better future. The Christian Dior atelier in Paris was inaugurated in 1946, the same year as the Vespa ‘s debut in Italy. This new Vespa 946 celebrates that anniversary and pays homage to our heritage. Today, as then, we have gone through a dark period and now we are joining forces to share a little joie de vivre, through a combination of style and craftsmanship. This partnership between Vespa and Dior represents a celebration of beauty, “with these words, Michele Colaninno, CEO of the Immsi Group and Head of Product and Marketing StrategiesPiaggio celebrates the special edition of the scooter.
The renewed version of the Vespa 946 presented in 2012 in Milan and characterized by the elegance and minimalism of its lines and technological innovation, was redesigned for the occasion by Maria Grazia Chiuri, Creative Director of the Dior women’s collections , who tells: “The project with the Vespa immediately thrilled me. Vespa reminds me of my city, Rome. It is linked to the freedom to move easily in the city, as in the film Roman Holiday (1953), which left that extraordinary image of Audrey Hepburn clinging to Gregory Peck aboard a Vespa , forever etched in our collective memory. Many of my happy memories have a Vespaas the protagonist. It was the means that my husband and I used to move around Rome and to go to the beach in Fregene. It is a symbol of Italian spirit strongly linked to my personal life, and which is now part of my professional life at Dior . ”
The scooter will be produced in Italy, with the care, dedication and precision of a fashion atelier and accompanied by a capsule of accessories from the French maison. Inspired by the saddle design, the top case decorated with the Dior Oblique motif , designed by Marc Bohan in 1967, was specially designed to be fixed to the luggage rack, giving a unique style to this model. A helmet decorated with the same motif completes the exclusive line of accessories.
“This collaboration with Vespa pays homage to the unparalleled charm of the Italian Riviera that so fascinated Christian Dior . The Dolce Vita style has never ceased to instill its own elegant spirit in the designer’s haute couture models, a solar magic that today more than ever is perpetuated in the collections of Maria Grazia Chiuri. This special partnership between these two extraordinary houses in the name of passion, excellence and the art of living, offers the opportunity to reaffirm the bond that inspires and unites Dior with Italian culture, “says Pietro Beccari, President and CEO of Christian Dior Couture .
To grab this limited edition, however, we will have to wait until spring 2021. The scooter will in fact be available in Dior boutiques around the world, together with accessories and, subsequently, can be found in selected Motoplex flagship stores of the Piaggio Group .
