Ganni – PRE-FALL 2021



Cleverly, Reffstrup photographed her new wares inside of a well-known bike shop on the outskirts of Copenhagen. Pretty, well-dressed girls on bicycles may have been some of the original muses for the Ganni brand, but Reffstrup has brought that Scandi-cool aesthetic to a whole new level over the last couple of years. This season, that elevated but effortless look came by way of a striped-tent dress with fitted sleeves and a pilgrim collar. Tie-dye prints and sharp knits also stood out, as did the scallop edge cutouts on the hemlines of skirts, tunics, and dresses. According to Reffstrup, that detail was meant to mimic waves, which served as a quiet nod to Copenhagen’s waterfront. The designer and her team are doing their city proud, and even amid new lockdowns they’re continuing to build bridges around the world.


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