SuperValu French Wine Sale Thurs 2nd Sept until Wed 22nd Sept 2021

The annual SuperValu French Wine Sale a stalwart of the Autumn wine season gets under way on Thursday 2nd September and will run until Sept 22nd.   There are some fine offers and bargains to be had, most of the popular wines from the SuperValu Specially Sourced range are on offer, as well as a few stand out “rock star” wines,  otherwise known as Special Guest Star Wines.

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At a recent on-line tasting of the wines from the sale, Kevin O’Callaghan, the SuperValu wine buyer had some interesting points to make about what the consumer is buying in relation to French wines in their stores.  The SuperValu group see most of their red wine sales coming from wine regions of the old world, mainly Spain and France.   France has held its own in this respect, driven by the popularity of wine from the better known red wine regions such as Bordeaux and the Rhône Valley whose wines are very much in demand with both the cost conscious consumer and the wine enthusiasts.

Kevin told us that while sales of white wine have fallen from a high of 51% of the market in 2013  to 48% in 2020  the demand for white wine is driven more by sales from the New World.  The global demand for Pinot Grigio, the love affair with Marlborough Sauvignon Blanc the and affordable whites from Chile are all driving white wine sales here.  In terms of French white, SuperValu tends to attract the more  premium consumer looking for wines from the Loire Valley and Burgundy most especially those wines from their Specially Sourced range.

Turning to  Rosé, Kevin noted that in recent years there has been a huge surge in sales of pink wine on the Irish market.  Provence leads the way and the much loved Whispering Angel is driving this, as is their own Specially Sourced wines from Provence, the Bendel Cuvee Caroline, is enormously popular, he said.


The Drink Ireland

The Drinks Ireland – Wine 2020 Market Report shows that  in 2020 white wine had a 48% share of the Irish market with red wine consumption currently standing at 45%.  Sales of Rosé wines have doubled since 2016 and now accounts for 7% of the wine market in Ireland.

There are some great value wines on offer in the SuperValu French wine sale and now is a good time to stock up, especially if you are looking for something special for Christmas.  Lets take a look at a few of the great offers that I particularly like.

The hugely popular RARE Vineyards Malbec and Sauvignon Blanc are now on offer at €7.00 as are the La Crosaide Sauvignon Blanc and Pinot Noir at €8.00.  Expect to see those literally walk off the shelves!    Don’t miss the Andre Goichot Fleurie at €10.00 a saving of 33% on the usual price.  I have always loved the Coteaux de Giennois Alchimie €10.00 (down from €14.99) a Sancerre look alike at a much more competitive price, this is Sauvignon Blanc from Bobby sur Loire and it’s a great wine and offers really good value.  Look out too for the Hommage du Rhône Vinosobres €10.70 , this super Rhône red reduced from €15.99.  Vinsobres, is a little known Cru in Drôme Provençal near Rasteau. Made from Grenache and Syrah, the Côte du Rhône’s traditional grapes.  Bordeaux lovers should not miss Château Tour Baladoz from the right bank, made from mostly Merlot, this fine wine is reduced from €44.99 to €30.00 in the sale.

The celebrity wines are also there,  the celebrity Chef Kevin Dundon has created his own range of wine, that are now available exclusively in SuperValu the red and white wine in the range are reduced to €16.99.

Finally the Guest Star Wines, and they are ALL stars,  make sure you snap them up in advance of Christmas.  Look out for these great offer prices (while stocks last) George du Boeuf Moulin a Vent €12.00, Gustave Lorentz Pinot Blanc Reserve €12.00, Simmonet Febvre Cremant de Bourgogne €18.00, Louis Latour Grand Ardeche Chardonnay €18.00, Louis Latour Pinot Noir Chantefleur €18.00, Louis Latour AOP Chablis €20.00, Louis Latour Meursault €45.00 and Delas Crozes Hermitage Domaine du Grand Cheminis €25.00.


Sean Mitchell

Author at Pynck

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